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The DTC AI before we talk AI…

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Before the AI….
It’s important to practice fundamentals. To gain experience or to have someone with those experiences running the show.

The Marketing Matrix for go-to-market situations OR new launches.
I can take you through this process, and it’ll only take a single sheet.

All we do is built on solid strategy. Maps, definitions, blueprints, calculators, metrics, KPI’s checklists, tasks, processes. Understand all the elements of marketing for your DTC business. Review a prospective GTM strategy setup before the research even starts.

This is not the fun stuff, but we’re not here for fun. We’re here to change the world…

The full scope of a proper go-to-market strategy

1. Market Analysis:

a. Market Size: Estimate the potential size of the target market.

b. Market Growth: Analyze the growth projections for the market.

c. Market Trends: Identify trends and changes in the market.

d. Market Segmentation: Segment the market based on demographic, geographic, behavioral, and psychographic factors.

e. Competition: Analyze direct and indirect competitors.

f. Regulatory Environment: Identify any relevant regulations or legal constraints.

2. Customer Analysis:

a. Target Customers: Determine the ideal customer profile for your business.

b. Customer Needs: Identify the needs, preferences, and pain points of your target customers.

c. Customer Journey: Map out the customer journey, from awareness to purchase.

d. Customer Satisfaction: Determine the success factors for customer satisfaction.

3. Product/Service:

a. Product/Service Features: List the key features, benefits, and differentiators of your product/service.

b. Pricing: Establish a pricing strategy.

c. Promotion: Identify promotional activities to engage customers (e.g., advertising, social media, email marketing).

d. Distribution: Determine the most effective distribution channels (e.g., online, retail, wholesale).

4. Branding:

a. Brand Positioning: Define the unique value proposition and position your brand within the market.

b. Brand Identity: Develop a consistent visual and verbal identity.

c. Brand Messaging: Craft compelling and consistent messaging.

5. Sales Strategy:

a. Sales Channels: Identify the most appropriate sales channels (e.g., direct, indirect, online, retail).

b. Sales Pipeline: Develop a pipeline to generate and manage leads.

c. Sales Forecast: Estimate the number of leads, deals, and revenue you plan to generate.

6. Marketing Strategy:

a. Marketing Mix: Define your marketing mix, including product, price, place, and promotion.

b. Digital Marketing: Develop a strategy for online advertising, social media, SEO, and content marketing.

c. Offline Marketing: Plan for traditional advertising and promotional tactics.

7. Budget and Timeline:

a. Marketing Budget: Allocate budget across different marketing activities.

b. Timeline: Set milestones and deadlines for your marketing efforts.

8. Metrics and Analytics:

a. KPIs: Determine the key performance indicators you will track to measure success.

b. Reporting: Establish reporting processes to monitor progress and inform decision-making.

Clean data, your foundation for automation and massive growth by leveraging time & technology for personalized experiences at scale.

This resource is incomplete without a conversation about first-party tracking, cookies, and attribution modeling.

A truly unified, AI ready Interconnected organization